Don't want to continue mundane graduate courses like BSc, BA and
Commerce? Think you have creative juices flowing in your blood?? Then
BMM (Bachelor in Mass Media) could be just the course for you. This is a
3 year graduation course where all the subjects related to media are
taught. In the 3rd year, you have the option of majoring in either
Advertising or Journalism.
This course in not as simple as many might perceive it to be and don't
get into it thinking there is not much to study, theory is tough and
there are many exhausting projects to complete. There's also this trend
of BMM colleges having their own festival, which is an attraction as
well as a distraction Colleges offering BMM.
Admission requirements:
The eligibility for this course is 10+2 from any stream with a compulsory 50% secured in the board exams.
The eligibility for this course is 10+2 from any stream with a compulsory 50% secured in the board exams.
Choosing a BMM college
Check out the teaching faculty and especially how many professional guest lecturers, workshops, industrial visits and projects were undertaken - it varies widely between colleges. For example, Wilson had 15 workshops and 25 professional guest lecturers while Andrews was found lagging behind on both counts. Also consider the college's influence in the advertising world (how many internships they could wrangle for their students), media equipment (like computers, cameras, video) etc and of course overall student's satisfaction.
Conclusion:
The placement prospects after BMM are uncertain. With over 700 BMM students enrolling last year (and more expected in the near future), most students may be in the same boat as your average BA/ BCom graduate ie searching for a "good" job. The top 20 ad agencies prefer MBAs/ MICA graduates for client servicing and copywriters will still be selected through a Copy Test.
Tip for students planning to enter journalism - write, write and write. The more articles you manage to get published the better your chance of landing a job right after BMM. Considering the boom in the TV industry, the course needs to pay more attention to that area.
Check out the teaching faculty and especially how many professional guest lecturers, workshops, industrial visits and projects were undertaken - it varies widely between colleges. For example, Wilson had 15 workshops and 25 professional guest lecturers while Andrews was found lagging behind on both counts. Also consider the college's influence in the advertising world (how many internships they could wrangle for their students), media equipment (like computers, cameras, video) etc and of course overall student's satisfaction.
Conclusion:
The placement prospects after BMM are uncertain. With over 700 BMM students enrolling last year (and more expected in the near future), most students may be in the same boat as your average BA/ BCom graduate ie searching for a "good" job. The top 20 ad agencies prefer MBAs/ MICA graduates for client servicing and copywriters will still be selected through a Copy Test.
Tip for students planning to enter journalism - write, write and write. The more articles you manage to get published the better your chance of landing a job right after BMM. Considering the boom in the TV industry, the course needs to pay more attention to that area.
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